Workflow · draws on Finance, Strategy, LegalOps, Branding
0 to 1 Launch.
Take a company from idea to its first funded, operating day: model, structure, capital and launch.
The problem
Most new companies are launched on a pitch deck and a spreadsheet nobody has stress-tested. The money questions come first: how much capital the plan really needs, how the entity and cap table should be structured, how the treasury will be run and what a lender or investor will ask. We build the financial and operating foundation, then launch the company on it.
Our approach
- Phase 1
Business plan and financial model
Unit economics, a three-statement model with scenarios, and the capital the plan actually needs.
- Phase 2
Structure and set-up
Entity and cap-table options, banking, treasury and accounting set-up, with counsel coordinated for incorporation.
- Phase 3
Raise the first capital
Investment case, investor research and data room, from friends-and-family to the first institutional round.
- Phase 4
Launch and run
Go-to-market plan, brand and launch collateral, and the finance operations, KPIs and reporting for the first year.
Deliverables
- Business plan and three-statement financial model
- Capital plan, cap table and use of funds
- Treasury, banking and finance-operations set-up
- Investor deck and data room
- Launch plan, brand kit and first-year KPI dashboard
How to engage
As a standalone solution
A scoped piece of work with agreed deliverables and timeline.
Within a Fractional plan
Run it inside your plan’s hours, alongside everything else the team is doing.
Plans and pricing