Case study · Legal
Back Office and Growth Partner for a Law Firm That Grew from $200,000 to $2 Million a Year.
A founder-led law firm grew from $200,000 to more than $2 million in annual revenue with Fractional as its back office: research, operations, systems, marketing and practice development, run by one embedded team.
The client
A founder-led law firm that began as a solo practice and needed to grow without building a large in-house operations team.
Objective
Take research, administration, systems and marketing off the founder’s desk, so the firm could serve more clients, open new practice areas and grow revenue.
Our role
We act as the firm’s embedded back office and growth team, working to a weekly rhythm with the founder and running each function end to end.
The challenge
- A founder doing research, administration and marketing alongside client work
- A growing caseload putting turnaround times and client experience at risk
- Client records, deadlines and compliance tracked by hand
- No marketing engine, career structure or systems ready for new practice areas
Our approach
- 01
Legal research and operations
- Jurisdiction-specific research on client matters, with concise, actionable findings
- Document preparation, case tracking and deadline management, so the founder could focus on clients
- A 12-jurisdiction study of crypto licensing regimes to support the firm’s licensing work
- 02
Systems, compliance and security
- Moved entity and client records into a CRM, with a clean structure for the team
- Built a compliance calendar so filing deadlines are tracked, not remembered
- Set a cybersecurity roadmap, starting with multi-factor authentication and Microsoft 365 hardening
- 03
Marketing and thought leadership
- Produced an explainer video series on immigration topics and turned articles into short videos
- Redesigned the newsletter and the quarterly report
- Planned and ran webinars for clients and referrers
- 04
Practice development
- Designed a partner-track career framework and bonus structure to attract and keep lawyers
- Supported the launch of a tax practice alongside the firm’s existing work
Outcome
- Annual revenue up from $200,000 to more than $2 million
- New practice areas opened, including tax
- More billable time for the founder, with research and administration handled
- Systems, compliance and security in place for a larger firm
Outcomes as reported by the client.
Their support let me focus on clients, not admin. I scaled my practice, improved turnaround, and boosted billables, without hiring in-house.
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